Ink Against Cancer

Client
Ink Against Cancer

Tools
Figma

Role
Lead UX Designer

Year
2025

Cross-platform web redesign focused on emotional UX, donation flows, and volunteer onboarding.

“This was more than a UI facelift, it was a chance to build trust, empathy, and action for a community in crisis.”

The Challenge

Ink Against Cancer, a nonprofit supporting cancer patients and families, had a website that confused users and missed key emotional and engagement cues. Donation and volunteer flows were cluttered, causing users to bounce. Emotional resonance, critical to the brand, was missing.

Key Issues Identified:

  • Cluttered navigation & overwhelming CTAs

  • Visually inconsistent UI

  • Confusing donation & volunteer flows

  • Users felt emotionally disconnected and unsure where to go

(Redesigned homepage for Cancer Warriors Foundation.)

The Goal

Make the site usable, emotionally accessible, and conversion-friendly.
That meant:

  • Restructuring the information architecture

  • Designing with empathy for users under stress

  • Clarifying CTAs to increase donations & sign-ups

BEFORE SCREENSHOTS

DESKTOP/ MOBILE

Research & Key Findings

We conducted usability testing and heuristic analysis, uncovering:

  • Users missed the nav bar

  • Repetitive CTAs confused their next step

  • Poor content hierarchy made the site feel untrustworthy

  • Footer was oversized and distracting

Design Solutions

  • Redesigned CTAs - micro-interactions and visual anchors

I led the end-to-end redesign. Highlights:

  • Used consistent color/type hierarchy - improved readability

AFTER SCREENSHOTS

MOBILE

AFTER SCREENSHOTS

DESKTOP

Solutions We Implemented

Rebuilt information architecture from scratch: clear top-level nav with grouped secondary pages

  1. Added micro-interactions to CTAs to subtly guide users

  2. Applied consistent color and type hierarchy for better contrast and readability

  3. Updated homepage CTA with a stronger visual anchor

  4. Redesigned the volunteer flow to remove friction and simplify conversion

Introduced a card-based layout for “Get Involved” section to improve scannability

Results

  • Clearer donation & volunteer flow

  • Increased user engagement (time on site + interaction rate)

  • Higher trust scores in post-test feedback

  • Stronger emotional connection aligned with the nonprofit’s mission

What I Learned

Designing for vulnerable users means every interaction must reduce friction and build trust. I leaned deeply into UX writing, accessibility, and journey mapping, and built something that helped people take action when it matters most.

  • Simplified the nav structure - fewer, clearer choices

  • Revamped the volunteer/donation flow - fewer steps, clear feedback

  • Introduced card-based layouts - more scannable & emotional

“I don’t even know where to click next.” (Actual user quote during testing)